I like quotes. There always seems to be a good one that fits any situation.
Take this website. Recently, I thought about changing the tagline for my site from:
An umbrella in the desert
to something a bit more digestible:
but then I remembered I’m a rather absurd person, so why should I draw a straight line for people to follow?
Speaking of which, let me tell you about that umbrella line. People ask, "what does it mean? It doesn’t rain in the desert."
Those people are thinking in a straight line. Why draw a straight line when curves and jagged lines are so much more fun?
If you ask,
What’s an umbrella in the desert?
then the tagline makes sense…
It’s the only shade for miles.