Contact me if you want to discuss job opportunities, mentoring, or anything else.
See my portfolio for more details about some of the items cited below.
Summary
Over 15 years leading teams to create SaaS products that people love at startups and Google. Great at managing PMs, running cross-functional groups, revamping processes, and building user- and data-centered orgs.
Work History
Product consultant and coach
Aug 2019 – present
- Provide career coaching, interview prep, and educational content for companies and PM clients
- Created beginner, online product management courses for Product Institute and Thinkful
Storefront
VP Product
New York, NY
Apr 2018 – Aug 2019
- Provided product and tech executive leadership for a global SaaS real estate marketplace
- Managed 1 product, 1 UX, and 6 devs remotely. Doubled the team size with new hires
- Owned the product roadmap, processes, and KPIs. Created our product processes and strategy
- Identified new business opportunities and strategies based on user research and data modeling
- Transformed our approach to product by creating tools to launch experiments quickly and easily
Crowdtap
Director of Product
New York, NY
Feb 2015 – Aug 2017
- Managed a team of 3 PMs, 1 UX creating B2B and B2C SaaS marketing products
- Set the product roadmap and KPIs, led new product development, and revamped the design & dev process
- Led efforts to redesign the B2B user experience and create a mobile app with lean methods
- Launched the company’s first data warehouse & BI solution transforming our approach to analytics
- Hired the company’s first user researcher to make usability testing and interviews part of our process
- Discovered users who were abusing our platform. Made technical and operational changes to mitigate them
General Assembly
Product Management Immersive Instructor
New York, NY
Aug 2014 – Dec 2014
- Created the curriculum, lessons, and taught a 10 week, full time course for people training to become PMs
- 17 out of 20 students got their first product management job after graduating the course
Google
Product Manager
Mountain View, CA
Apr 2011 – Feb 2014
- Owned policy reviews for ads including heuristic, machine learning, and human review tools
- Coordinated worldwide legal, ops, policy, and eng teams. Prioritized the work of 24 devs in two locations.
- Designed a new ad review tool resulting in 100% increased operations productivity
- Launched system scalability improvements, machine learning systems, and enhanced reporting
- Shipped accessibility improvements, NFC upgrades, and experimental features for Google Wallet
Marketo
Senior Product Manager
San Mateo, CA
July 2008 – Feb 2011
- Managed and designed new features for a fast-growing marketing automation company
- Led product and design on Sales Insight, Marketo’s second major product launch
- Launched Marketo’s community, growing from 0 to 1000+ users including design, content, and forums
- Supported internal teams and customers with product expertise and digital marketing best practices
Meez
Product Manager
San Francisco, CA
Mar 2007 – Apr 2008
- Launched and designed features for a teen-focused social networking service
- Designed a new forum and content management tools, applying user-centered design principles
- Launched white label experiences on partner sites, bringing in 20% of daily visits
- Revamped friend invite features over several releases, increasing friend referral traffic 30-40x
IODA
Technical Producer
San Francisco, CA
May 2005 – Feb 2007
- Created PRDs, functional requirements, and mockups for a digital music promotion and distribution service
- Conducted usability tests, presented results, and made product improvements based on test results
- Redesigned and reorganized the corporate website, managing a consulting graphic designer
- Designed a new metadata import process using Perl, Java, and MySQL
Applied Research Laboratories: University of Texas at Austin
Engineering Scientist Associate
Austin, TX
June 2000 – July 2003
- Developed and documented C++ code and build processes for a GPS satellite tracking platform
Skills
- Product management, team management, strategy development, requirements definition, project management
- Design leadership, agile development, process transformation, user-centered design, data analysis, SQL
Education
University of California at Berkeley
Masters of Information Management and Systems
GPA: 3.8/4.0
Aug 2003 – May 2005
- Conducted a final project studying how Berkeley freshmen use communication and media technologies
- Co-president of IMSA, the SIMS student organization
Washington University in St. Louis
B.S. in Computer Science and B.S. in Computer Engineering
GPA: 3.6/4.0
Aug 1996 – May 2000